SOCIAL MEDIA
Downtown Elkhart - Rebranding Campaign
Downtown Elkhart underwent a rebranding, transitioning from the Gateway Mile to Downtown Elkhart. As part of this initiative, I played a key role in promoting the newly redesigned website. Through a short form video (reels), I showcased local merchants in Downtown Elkhart, highlighting not only their businesses but also expressing their reasons for choosing this vibrant location. Within this campaign, I also highlighted the businesses themselves since some merchants didn't want to speak on camera. These videos, containing information, serve to direct viewers to the website for a comprehensive overview of businesses in Downtown Elkhart. Below you'll find examples of posts from this campaign.
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Elkhart County CVB's Downtown Elkhart campaign received the "Best Cooperative Partnership Award" at the annual Indiana Tourism Awards 2024
South Bend Museum of Art - Art Classes Campaign
The South Bend Museum of Art hosts multiple art class sessions each year. Introducing instructors into the promotional efforts significantly boosted signups, with video content proving especially effective on social media, garnering high engagement. This past year marked the highest number of signups, with a strategic mix of videos, graphics, and pictures showcasing the diverse art classes. The varied content consistently kept the community aware of the opportunities to enroll and highlighted the local museum's commitment to providing these enriching classes.
With over 4+ years of social media management experience, including during the COVID pandemic, I recognize the indispensable role of social media for businesses. My proficiency in sharing compelling stories through photos, videos, captions, and graphics has seamlessly connected my film background with my evolving passion for marketing. Actively engaged across various platforms, I stay attuned to trends, offering businesses a valuable service to effectively share their stories with their community.
Below you can find some of the social media accounts that I've managed.
Downtown Elkhart
Content creation of reels, pictures, copywriting, IG/FB stories, event campaigns, giveaways, Meta & Google Ads, and account management
Dr. Emily Mitchell
Content creation of reels, pictures, copywriting, IG/FB stories, event campaigns, giveaways, Meta & Google Ads, account management
Greencroft Goshen
Content creation, pictures, copywriting, account management
Schrock Homes
Content creation, pictures, copywriting, IG/FB stories, events, Meta & Google Ads, and account management
B-Bee Crepe & Boba
Created social media content, influencer marketing, copywriting, giveaway campaigns, and product pictures.
Chicago Sushi
Assisted in press release creation, grand opening promotion, influencer marketing, and all social media content, and posting.
Digital Tapestries
Created social media content, influencer marketing, copywriting, email campaigns, event management, and product pictures.
South Bend Museum of Art
Content creation of reels, pictures, copywriting, IG/FB stories, event campaigns, Meta & Google Ads, and account management
Elite Aesthetics
Content creation of reels, pictures, copywriting, IG/FB stories, event campaigns, giveaways, Meta & Google Ads, account management
C. Kramer Interiors
Content creation of reels, pictures, copywriting, IG/FB stories, event campaigns, account management, Meta & Google Ads
KCommunications
Created posts featuring content KCommunications created for their clients.
Tempura Carlos Jr.
Created social media content, influencer marketing, copywriting, giveaway campaigns, and product pictures.
Ramen Tsukemen TAO
Assisted in press release creation, grand opening promotion, influencer marketing, and all social media content, and posting.
Cloud Hands Press
Created social media content, influencer marketing, copywriting, email campaigns, and product pictures.
Mitsuwa Marketplace
Content creation of videos, reels, pictures, copywriting, IG/FB stories, product campaigns, giveaways, and influencer marketing.
Timbercrest Senior Living Community
Content creation of reels, pictures, copywriting, IG/FB stories, account management
Warren Systems Heating & Cooling
Content creation of reels, pictures, copywriting, IG/FB stories, event campaigns, giveaways, account management, Meta & Google Ads
Tokyo Shokudo
Created social media content, influencer marketing, copywriting, giveaway campaigns, and product pictures.
Chicago Ramen
Assisted in press release creation, grand opening promotion, influencer marketing, and all social media content, and posting.
Yoshi's Cafe
Created social media content influencer marketing, copywriting, email campaigns, giveaway campaigns, press releases, and product pictures.
Kiddleton Kiosk
Created social media content, influencer marketing, copywriting, email campaigns, event management, and product pictures.