Downtown Elkhart - Rebranding Campaign
Downtown Elkhart underwent a rebranding, transitioning from the Gateway Mile to Downtown Elkhart. As part of this initiative, I played a key role in promoting the newly redesigned website. Through a short form video (reels), I showcased local merchants in Downtown Elkhart, highlighting not only their businesses but also expressing their reasons for choosing this vibrant location. Within this campaign, I also highlighted the businesses themselves since some merchants didn't want to speak on camera. These videos, containing information, serve to direct viewers to the website for a comprehensive overview of businesses in Downtown Elkhart. Below you'll find examples of posts from this campaign.
Midwest Museum of American Art
Essence Restaurant + Bar
Graze By Erica
Hannah Does It Lash Academy
South Bend Museum of Art - Art Classes Campaign
The South Bend Museum of Art hosts multiple art class sessions each year. Introducing instructors into the promotional efforts significantly boosted signups, with video content proving especially effective on social media, garnering high engagement. This past year marked the highest number of signups, with a strategic mix of videos, graphics, and pictures showcasing the diverse art classes. The varied content consistently kept the community aware of the opportunities to enroll and highlighted the local museum's commitment to providing these enriching classes.